New virtual holiday market offers gifts that give twice

Dec. 3, 2020


Shoppers looking to give the ultimate feel-good gift can now browse and buy safely from the comfort of their own home at Sinai Health’s new virtual holiday market.

This holiday season, starting November 30, people can shop the Sinai Market for one-of-a-kind gifts from local vendors. A portion of each purchase goes to Sinai Health Foundation to raise funds for its highest priority needs, including support for front-line workers and patients during the COVID-19 pandemic.

“Every handcrafted item is a gift that gives twice,” said Louis de Melo, CEO of Sinai Health Foundation. “If you knew that your gift will also help our frontline champions of care, it would really enhance the heartwarming experience of the holidays.”

Some of the items available include:

  • Luxury bespoke soy candle from Spark Candles
  • Ethically and responsibly sourced coffee from All For One Support
  • Clothing and gifts for dog parents by Toronto Dog Moms

Buyers who shop at the Sinai Market can feel good about supporting small local businesses, many of which have struggled through the COVID-19 pandemic.

“Because of the pandemic, I’ve lost 12 hospital vending programs,” says Jael Mallon, owner of Gems by Jael, one of the featured retailers.

In normal times, Jael sells hand-made jewelry inside hospitals, always giving a portion of her profits back to support the institutions who support her. She hopes shoppers this year will make it a priority to support local businesses especially businesses that fundraise and give back.

“I’m grateful that Sinai Health is helping its small businesses and vendors transition to doing business in a new way.”

Sinai Health is also encouraging people who have canceled their holiday parties to create a special celebration page and invite friends and family to make a donation.

“By rethinking your holiday spending, you can spread so much joy to others,” de Melo said. “Philanthropy helps pay for some of the things not covered by government dollars, like certain pieces of equipment, upgraded beds, and research that helps us continue to improve care.”

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