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Fashion on the Frontlines

Social Media Toolkit



Social media is a great way to build awareness and anticipation for this year’s event! Your social channels play an important role in helping us raise funds to support our incredible frontline workers.



Share Our Posts

You can inspire your community to support Fashion on the Frontlines. Share posts from Sinai Health Foundation’s Facebook and Instagram pages to get your friends excited. Find us at @SinaiHealthFoundation.



Make it Visual

Take photos or short videos about Fashion on the Frontlines and why you’re involved. Share what you find inspiring and encourage others to do the same! Images perform better online so don’t be afraid to include lots of photos.

We've created a caption for our generous sponsors, supporters, and committee members. Use what we have below, or get creative and write your own.



Sample Caption: RSVP

Fashion on the Frontlines celebrates the courage and resilience of Sinai Health’s frontline healthcare workers our champions of care. We are so excited to be partnering with @sinaihealthfoundation for the world premiere of a unique film fashion experience! Frontline workers will be outfitted with clothing that reflects their personal story and provides an authentic look at the person behind the mask. Each outfit, and the individual story it highlights, will help us share the incredible ways Sinai Health physicians, staff and scientists have been keeping us safe and well throughout the pandemic. Watch the event for free from the comfort of your home on Wednesday, November 17 at 7 p.m. RSVP for this free event here: www.SinaiFashion.ca



Images to Use

Use your own images or one of the images below. Simply click to download





Facebook Post


Instagram Post


Instagram Story


Instagram Story